Route Builder Basics
Overview
The route builder lets you create custom virtual routes for your Racery event. Plot waypoints on a map, set the total distance, and add stories and milestones to create an immersive experience for participants.
Custom routes are ideal when you want the geography to match your event's theme — visiting company offices worldwide, tracing a heritage trail, or following a charity walk path.
The Route Builder Interface
The route builder is a map-based tool accessible from the race dashboard. Key elements:
- Interactive map: Click anywhere to place waypoints. The map supports zoom and pan for precision
- Waypoint list: A sidebar panel showing all waypoints in order with their names and distances
- Distance calculator: Updates in real time as you add or move waypoints, showing the total route distance
- Preview mode: See the route as participants will experience it, with Street View at each waypoint
Adding Waypoints
Waypoints are the stops along your route. Each waypoint is a geographic point that participants will "visit" as they accumulate miles.
Placing Waypoints
- Click on the map to place a new waypoint
- Drag existing waypoints to reposition them
- Reorder waypoints in the sidebar to change the route sequence
Waypoint Details
For each waypoint, you can set:
- Name: A descriptive label (e.g., "Golden Gate Bridge" or "Tokyo Office")
- Description: A short story or fact about the location
- Photo: An image associated with the waypoint
Tip: Waypoints don't need to follow roads. You can place them at any geographic location — landmarks, parks, mountain peaks, or even in the middle of the ocean for nautical themed routes.
GPX Import
If you have a GPS track from a real activity (a run, bike ride, or hike), you can import it as a route:
- Export a GPX file from your running/cycling app (Strava, Garmin, etc.)
- Upload the GPX file in the route builder
- The route builder converts the GPS track into waypoints automatically
- Adjust waypoints as needed after import
GPX import is useful when you want to recreate a real-world race course or a memorable trail as a virtual route.
Setting Route Distance
The total route distance determines how far participants need to travel to complete the race. Consider:
| Race Duration | Suggested Distance | Notes |
|---|---|---|
| 2 weeks | 100–200 miles | Short sprint, high daily contribution needed |
| 4 weeks | 300–500 miles | Most common format, comfortable pace |
| 6+ weeks | 500–1,000+ miles | Extended campaigns, year-round programs |
These are per-person targets. Team and uniteam modes pool miles, so you may want a longer route to match the combined output.
Route Theming
A route is more than just a line on a map. Adding stories, photos, and milestones at waypoints transforms the experience from tracking miles to taking a virtual journey.
- Stories: Write short narratives about each location — historical facts, cultural highlights, or fun trivia
- Photos: Add images of the location, local landmarks, or themed graphics
- Milestones: Place milestone awards at meaningful points (see Adding Milestones)
Themed routes consistently drive higher engagement because participants feel like they are on a real journey, not just accumulating numbers.
Tips
- Keep it meaningful: Choose geography that connects to your audience. A company with global offices benefits from a route that "visits" each location
- Add cultural context: Stories about each stop make the route memorable. Participants often share interesting facts they learn along the way
- Balance the distance: Too short and the race ends before momentum builds; too long and participants feel they cannot finish
- Use landmarks: Place waypoints at recognizable locations for stronger visual impact in Street View
Next Steps
Adding Milestones
Place awards along your route to motivate participants.
Virtual Routes
Learn about pre-built and custom route options.
Your First Race
Complete walkthrough of running your first race.
Contact support if you have questions.